In December last year, China’s Ministry of Culture unexpectedly decided to make a fundamental change to how gaming’s newest and most popular monetisation method works, globally. On May 1 – just a few days from now – if you sell a loot box, chest, crate, container or other assorted randomised item dispenser in China, the odds of what it can spit out must be public. The question is, what will developers do?
In case you’re wondering, ‘not do anything’ simply isn’t an option. Daniel Ahmad, analyst at Niko Partners and expert on the Chinese gaming industry, says that “the companies don’t have a huge amount of choice when it comes to following these regulations.” There’s no way they’ll just be let off, either.